{"id":1232,"date":"2022-03-25T12:22:43","date_gmt":"2022-03-25T16:22:43","guid":{"rendered":"https:\/\/site.uvm.edu\/cals-news\/?p=1232"},"modified":"2022-03-25T12:37:53","modified_gmt":"2022-03-25T16:37:53","slug":"agroecology-and-livelihoods-collaboratives-24-hour-social-media-takeover","status":"publish","type":"post","link":"https:\/\/site.uvm.edu\/cals-news\/agroecology-and-livelihoods-collaboratives-24-hour-social-media-takeover\/","title":{"rendered":"Agroecology and Livelihoods Collaborative’s 24-Hour Social Media Takeover"},"content":{"rendered":"

\"\"<\/p>\n

On March 15, the Agroecology & Livelihoods Collaborative<\/a>, a community of practice based in the Plant and Soil Sciences Department, took the reigns of the Specialty Coffee Association’s social media channels for a 24-hour social media takeover<\/a> highlighting the ALC’s two decades of research with smallholder coffee farmers in Mesoamerica.<\/p>\n

The effort, led by graduate fellow Janica Anderzen and several members of the ALC, produced a flurry of visual and informative content on the SCA’s Instagram and Twitter feeds that was viewed and shared broadly by SCA’s more than 263K followers, as well as the ALC’s many partners and colleagues. More than 1,500 viewers tuned in to an Instagram live video featuring Anderzen, Ernesto Mendez and their research partners at Lutheran World Relief, Heifer International and Statistics for Sustainable Development. The day also generated significant traffic to the ALC website and new followers to the ALC’s own social media channels.<\/p>\n

SCA reached out to Anderzen and Mendez about the possibility of a social media takeover after the two authored an article for it’s magazine that focused on a recent project – “Sate of the Smallholder Coffee Farmer” – an open-access data platform and report that seeks to make information about coffee smallholders more accessible and drive informed decision-making. The morning of the takeover featured a deep dive into the report and the afternoon centered around ALC’s research with coffee farmers more broadly.<\/p>\n

The collaboration offers an excellent example of leveraging networks and partnerships to communicate research impact. Any CALS faculty or staff interested in exploring a similar opportunity may contact Janica<\/a>.<\/p>\n

A special shout out to Andrew Gerlicz, Alejandra Guzman Luna, Luis Alexis Rodriguez-Cruz, Sydney Blume, Ayana Curran-Howes, Ernesto Mendez, Martha Caswell and Rachel Leslie for helping to make the day a success!<\/p>\n","protected":false},"excerpt":{"rendered":"

On March 15, the Agroecology & Livelihoods Collaborative, a community of practice based in the Plant and Soil Sciences Department, took the reigns of the Specialty Coffee Association’s social media channels for a 24-hour social media takeover highlighting the ALC’s two decades of research with smallholder coffee farmers in Mesoamerica.<\/p>\n","protected":false},"author":5397,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[65],"class_list":["post-1232","post","type-post","status-publish","format-standard","hentry","category-cals","tag-agroecology"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":400,"url":"https:\/\/site.uvm.edu\/cals-news\/smallholder-coffee-farmer\/","url_meta":{"origin":1232,"position":0},"title":"State of the Smallholder Coffee Farmer","author":"CALS Communications","date":"October 20, 2021","format":false,"excerpt":"With a wealth of available information, has anyone really connected the data dots in coffee? The State of Coffee Smallholder Platform is an open access data resource for coffee farmers and other actors along the coffee value chain. 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The\u2026","rel":"","context":"In "CALS"","block_context":{"text":"CALS","link":"https:\/\/site.uvm.edu\/cals-news\/category\/cals\/"},"img":{"alt_text":"Three photos showing a frog, a leaf vein and an overhead view of a river basin.","src":"https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/12\/cop15-montreal.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/12\/cop15-montreal.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/12\/cop15-montreal.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/12\/cop15-montreal.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/12\/cop15-montreal.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":1546,"url":"https:\/\/site.uvm.edu\/cals-news\/perspectives-agroecology-transitions-series\/","url_meta":{"origin":1232,"position":2},"title":"Praxis the Focus for Agroecology Transitions Series","author":"CALS Communications","date":"May 25, 2022","format":false,"excerpt":"Resources are being provided by Professor of Agroecology & Environmental Studies Ernesto Mendez and his Agroecology and Livelihoods Collaborative support team, for projects associated with the McKnight Foundation's Collaborative Crop Research Program in South America and Africa. This includes a new online series titled \"Perspectives on Agroecology Transitions.\" The series\u2026","rel":"","context":"In "Faculty"","block_context":{"text":"Faculty","link":"https:\/\/site.uvm.edu\/cals-news\/category\/faculty\/"},"img":{"alt_text":"Two farmers walking through a farm gate near a large tractor.","src":"https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/05\/agroecology.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/05\/agroecology.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/05\/agroecology.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/05\/agroecology.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/05\/agroecology.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":1595,"url":"https:\/\/site.uvm.edu\/cals-news\/may-2022-cals-news\/","url_meta":{"origin":1232,"position":3},"title":"May 2022 CALS in the News","author":"CALS Communications","date":"May 25, 2022","format":false,"excerpt":"CALS and Extension faculty, staff and students are making headlines for their commentaries, research findings, as subject matter experts, and for outreach collaborations. Below is a collection of recent stories. The Agroecology and Livelihoods Collaborative (ALC) is among several partners listed in this article from Daily Coffee News about a\u2026","rel":"","context":"In "Awards"","block_context":{"text":"Awards","link":"https:\/\/site.uvm.edu\/cals-news\/category\/awards\/"},"img":{"alt_text":"Megaphone shouting news about agriculture.","src":"https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/01\/news4.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/01\/news4.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/01\/news4.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/01\/news4.png?resize=700%2C400 2x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2022\/01\/news4.png?resize=1050%2C600 3x"},"classes":[]},{"id":3004,"url":"https:\/\/site.uvm.edu\/cals-news\/agroecology-blooms-in-vermont-announcing-the-uvm-institute-for-agroecology\/","url_meta":{"origin":1232,"position":4},"title":"Agroecology Blooms in VT: The UVM Institute for Agroecology","author":"CALS Communications","date":"May 31, 2023","format":false,"excerpt":"The roots of agroecology at the University of Vermont (UVM) were set over a decade ago. Since then, agroecology has grown and flourished. With todays launch of a new Institute, agroecology has come into full bloom at UVM, marking a new cycle of research, learning and action aimed at creating\u2026","rel":"","context":"In "CALS"","block_context":{"text":"CALS","link":"https:\/\/site.uvm.edu\/cals-news\/category\/cals\/"},"img":{"alt_text":"White apple blossoms with a pink tinge on an apple tree.","src":"https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2023\/05\/apple-blossom.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2023\/05\/apple-blossom.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2023\/05\/apple-blossom.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2023\/05\/apple-blossom.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/site.uvm.edu\/cals-news\/files\/2023\/05\/apple-blossom.jpg?resize=1050%2C600 3x"},"classes":[]},{"id":2256,"url":"https:\/\/site.uvm.edu\/cals-news\/agroecology-textbook\/","url_meta":{"origin":1232,"position":5},"title":"New Edition of Agroecology Textbook Features PSS\/CALS Co-Authors","author":"CALS Communications","date":"November 16, 2022","format":false,"excerpt":"The new edition of the foundational textbook Agroecology is now available! Congratulations to co-authors Professor of Agroecology and Environmental Studies Ernesto Mndez, Plant and Soil Science Research Associate and Lecturer Victor Izzo, Steve Gliessman, Eric W. Engles, and to Agroecology PhD student Andrew Gerlicz who provided editorial support! 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