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The Manchaha [‘what my heart desires’] designed carpets win global hearts and awards.
Jaipur Rugs, India | Jaipur Rugs’ Manchaha Project unleashes weavers creativity leading to unimaginable success
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Kavita Chaudhary, the Design Director of Jaipur Rugs, shares a heartwarming relationship between an Indian artisan family and the British users of their creative rug.
Jaipur Rugs, India | Linking the world’s top interior designers with talented local artisans
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Founder NKC describes his fight against social biases and the economic greed of the value chain to link the creators directly with the consumers.
Jaipur Rugs, India | Challenges of connecting the weavers with end consumers
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Prof. Srini Venugopal describes the artisan-centric approach of Jaipur Rugs to create a unique, irreplicable business model.
Jaipur Rugs, India | Jaipur Rugs’ artisan-centric approach creates social impact and distinctive competence
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Kavita Choudhary explains the varied roles played by siblings in their family business that exports rugs from India to 80 countries.
Jaipur Rugs, India | Roles played by second generation siblings in Jaipur Rugs
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Kavita Chaudhary, daughter of the founder, shares the varied and organic process that drew each sibling to Jaipur Rugs.
Jaipur Rugs, India | Why second generation members joined Jaipur Rugs
Grossman School of Business at the University of Vermont