ROYAL VAN WIJHE VERF, THE NETHERLANDS
October 29, 2021, 9:30-10:30 am EST
In this interactive session, fourth generation sisters Marlies Van Wijhe and Marijke Van Wijhe of Royal Van Wijhe Verf join Windesheim University professor Judith Van Helvert-Beugels to explain the evolution of their 100+ year old Dutch paint manufacturing business into a leading producer of high-quality long-lasting paints and coatings by focusing on sustainability. As the world’s first B-Corp in their industry, these phenomenal sisters discuss their experiences as they integrate environmentally friendly raw materials into their products and work towards their ambitious goal of achieving carbon neutrality by 2025. [Host: Prof. Dita Sharma]